The Serena and Lily Market Sling was the result of a serendipitous meeting between a textile designer and a savvy businesswoman. The artist and the boutique-owner had completely different backgrounds and skill sets, but they were both go-getters with an eye for detail and a desire to reinvent the children's products industry. Both envisioned fresh and style-drive baby products with dynamic color and pattern combinations.

The Serena and Lily Market Sling is one timeless and comfortable result of that collaboration. It is crafted with gorgeous hand-embroidery on 100% organic cotton, except the Flax/Sky Blue style, in which only the lining is organic. The interior of the Serena and Lily Market Sling is super-soft and gentle against your baby's delicate skin.

The Serena and Lily Market Sling is the epitome of sophisticated simplicity. One seamless piece of fabric hugs your baby close to you, without the extra hassle of buckles, belts or straps. It's not only simple and easy to wear, but sleek and stylish too.

A good baby product should be not only simple to use, but simple to care for. The Serena and Lily Market Sling can be machine washed cold, since messes are inevitable with just about any item your precious bundle touches. The Serena and Lily Market Sling should be line dried and can be ironed on warm, if necessary.

Serena and Lily didn't collaborate only for the purpose of making a sophisticated baby sling. At the end of the day, even more important than sleek design was their desire to make a difference in the world. A portion of the profits from the Serena and Lily Market Sling will always support organizations that advocate for underprivileged and at-risk women and children.

In addition to donating to non-profit organizations, the makers of the Serena and Lily Market Sling are always thinking about how to be leaders in the ways quickly-growing businesses can make an impact, partnering with factories around the world and going far beyond minimum standards and bottom lines.

And of course, making most of their slings with 100% organic cotton has its own impact. Buying a Serena and Lily Market Sling supports the organic cotton industry, which makes every effort to lessen the environmental impact of conventional cotton farming practices. Cotton crops account for 25% of all the insecticides used globally every year. There are currently 400 pesticides currently on the market that have not been registered to determine if they cause cancer, birth defects or wildlife toxicity. [Reference US EPA Pesticide Registration Progress Report, 1/93] And 15 pesticides currently in use are reproductive toxins, according to the California EPA. [Reference: After Silent Spring, NRDC, 6/93] In addition, organic farming practices use 50% less energy and reduce water pollution by 75%.

Pesticides are especially hazardous to babies because of their high metabolisms and low body weights. The Serena and Lily Market Sling is made of only the highest-quality 100% organic cotton, so you can feel completely safe when your little one is gnawing on the edge of the Serena and Lily Market Sling.

The Serena and Lily Market Sling makes an impact on the world, and it will also make its own little impact in your home.