With all the top-ten must-have baby products on website and blogs and pregnancy magazines, it's easy to forget that not so long ago, people the world over cared for their babies without a huge list of items off a baby registry. There were only a few essentials, one of which was always some sort of baby sling. Usually just a simple piece of cloth of varying lengths, tied in different fashions depending on the culture, a baby sling has been the must-have baby item since the beginning of time.

The Ellaroo Ring Sling is inspired by these baby carriers from traditional cultures around the world. The Ellaroo Ring Sling has been adapted for the modern parent, making the ancient tradition comfortable, durable and practical.

Made of 100% certified organic cotton, the Ellaroo Ring Sling has light padding made from recycled soda bottles in the shoulder and rails, adding to the comfort for baby and wearer. The inner and outer rails, or edges, are independently adjustable, allowing for a more custom fit. Lightweight brushed aluminum ring slings are stress tested for up to 100 pounds, allowing for complete confidence in the security of your Ellaroo Ring Sling. The Ellaroo Ring Sling cups your shoulder and the supportive fabric spreads across your entire back, distributing your baby's weight and keeping them close to your center of gravity, unlike mainstream front packs.

The Ellaroo Ring Sling is perfect for use with a newborn, and will continue to be your essential baby item even when your newborn has become a heavy toddler (up to 35 pounds). In fact, your child is likely to tire of being carried long before they are no longer comfortable in the Ellaroo Ring Sling. The Ellaroo Ring Sling comes in Small, Medium, and Large, though the majority of people will use a Medium, unless they are very tiny or very large.

The Ellaroo Ring Sling is the very definition of a pop-and-go baby carrier, meaning it is incredibly easy to pop the baby in and get them back out with minimal fuss. Your baby can be worn on your front or hip, or even on your back for short periods once they have good head control. Depending on your baby's temperament and needs at the moment, they can recline, sit upright, face sideways, cuddle towards their mama, or face out and check out the world.

Nursing in the Ellaroo Ring Sling is also simple and discreet, and the Ellaroo Ring Sling is particularly good for large breasted women who want to nurse on the go. In the Ellaroo Ring Sling, it is simple to maneuver your baby into a low, reclined position, and the separate adjustable rails allow you to position baby perfectly for breastfeeding.

With everything it has going for it - convenience, comfort, environmental safety, portability and ease of use - you'll quickly put the Ellaroo Ring Sling at the top of your list of must have baby items, putting you in the excellent company of women the world over for thousands of years!